What is a a brand ?

I.         INTRODUCTION What is a a send ? Why we posit branding ? A brand is identified as a get up, term, design, emblem or any feature that identify a sellers goods or work from those of the other sellers . Branding is the goods and/or helps positive added take accounts that provide functional, economic and psychological benefits for the end-users in term of Quality, Price and Image. Definitions of a brand ranged from a anomalous or differentiated fruit to a consumer recognized name to an recognizable exposure or personality tied to a product. Some respondents went further to assert that a brand is the existent relationship that a product has with the consumer, while others were more than mulish in assessing that a brand is the extra value?added that a customer is willing to pay for that branded product. stigmatise; An asset, simply stated, is a property, with an assumed v alue that should be consistently maximized by an organization. A brand is a perceived image residing in the understanding of consumers.A strong branded culture sets the prime(prenominal)/value standard. This arrives the corporal guarantee; the basis of consumer trust; thus the brand becomes the consumers editor program of choice; even that highest aim of brand loyalty : a lifetime relationship.

However, in todays world, propositioned by an estimated 1,000 brands a week, consumers contract become highly sophisticated - and real demanding. Once, manufacturers designed products around their content technologies, a strategy that worked! in an era of rapidly ripening demand. Now, companies face the prospect of withal many products chasing too lilliputian global demand. Marketers, in response, train to concentrate ever more on quality and service - not simply self-colored consumers current needs, but anticipating proximo ones as well. Moreover, Major BRANDS have been under unrelenting plan of attack from low-priced alternatives( ie: Compaq in PC... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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