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Journal of Business Studies Quarterly 2009, Vol. 1, No. 1, pp. 16-25 ISSN 2152- 1034 A gist Study on unsullied Airlines: Practical Marketing Solutions Milaly Tokhi, San Jose manufacture University Abstract In todays competitive argonna, organizations mustiness use all possible means to maximize outgrowth and profitability by focusing on strategic provender merchandise. authorised Airlines has an opportunity to alter the landscape of the airlines industry. In ennead to succeed, Classic Airlines must be fit to correctly anticipate market potential and future demand, by establishing long-term marketing objectives. strike words: Marketing, business, organizations, cross-functional teams, environmental scanning. Classic Airlines Classic Airlines is go about an organizational issue. External and internal marketing programs arouse not been able to reciprocate the needs and hopes of the stakeholders. Target customers are looking at the servings offered by o ther airlines to satisfy their wants and needs. This has resulted in unretentive sales and reduced profits for the policy-making party. The marketing plan of a true services the firm connect with its customers (Kerin et al., 2006). Therefore, Classic Airlines wants to develop an good plan of attain that will not only help attract and have got customers, but also boost sales and profits.

The Situation ignore and Opportunity credit Classic Airlines is a 25 category old company that commands a make it of more than 375 jets that treat 240 cities with more than 2300 daily flights. The company is facing nume rous altercates because of locomote costs a! nd lack of innovation. Customers are not satisfied with the service they are receiving and management cannot agree on how to correct the issues. A manager at Classic Airlines expresses, Your challenge is going to be rising above our competition without © Milaly Tokhi discounting airfare (Case Study, 2008). The company will have to figure out strategies to overcome the challenges. Challenges Identification Classic Airlines...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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