Marketing

The prepare analysis is a method used by organisations as a marting strategy to better live and severalize positive and negative factors effecting the business, in present and in the future ( Elliott, Rundle-Thiele, Waller, 2010). The purpose of this essay is to develop a jam analysis for Foxtel, which is a pay-TV corporation that was first introduced to the Australian market in October of 1995 (Kim Williams 2009). Foxtel is currently leading the pay-TV industry with 1.55 meg take subscribers as of December 31, 2010 (Jordan Chong, 2011). The SWOT analysis will be used as a tool to determine and depict the internal and external factors that may be affecting Foxtel. fig 1. A Framework for a SWOT analysis (Elliott,Rundle-Thiele, Waller , 2010 p. 56) WEAKNESSES · Foxtel has not expanded into folksy and regional areas of Australia In comparison to confrontation Austar. · Lack of staff in regional areas · Has not targeted tame day programs as competitor Austar SWOT- analysis of Foxtel The following cut through focuses on a SWOT- analysis of Foxtel, an Australian Pay-TV Provider and gives a prevue on what might happen in the contiguous a couple of(prenominal) years.

Strengths: 1) The brand Foxtel has a good characterisation in Australia´s society, is well known for its high tincture product and his first-class customer service. 2) Foxtel is the only major club providing Pay-TV in Australia´s big cities. They do not cook a dependable Pay- TV competitor, instead of Austar who is se rving rural regions. 3) However, Foxtel d! id not check-out procedure to investigate a lot of coin for a ceaseless growth of programs and subscribers. This increase of subscribers is one of the main reasons why they became much than attractive to advertisers in the last fewer years, which has turned the company in profit for the first clip since 8 years. 4) With more than 100 specific channels and a number of 1.5 million of direct subscribers, Foxtel offers advertisers the...If you want to get a full essay, instal it on our website: OrderCustomPaper.com

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