Segmentation Strategy

Segmentation Strategy Colgate-Palmolive commercialise plan is to establish and fight up-to-date and long-range vision for the stake and to increase sales, margin, and value ability for the brand (Freeman, 2011). They have divided their market into quaternion air divisions, geographic, demographic, psychographic, and behavi verbal (Mehmood 2009). utilize this type of segmentation strategy ordain offer Colgate-Palmolive the ability to group customers together who have a similar rophy of needs and wants according to Kotler and Keller (2009). While Colgate-Palmolive offers several(prenominal) ingatherings, this analysis covers their soup-strainer and tooth cattle ranch departments. At the current time, Colgate-Palmolive has a viable market in over 200 countries, and their geographic segmentation is d superstar on region, population factor, rural, urban, and climate conditions (Fayyaz, 2006). Marketing to the climate gives the company the wages on what type of vocal prod uct to place in that area. In warmer climates, the company has ground that people select minty flavored gel toothpaste to the original white paste (Henschen, 2010). Colgates demographic segmentation focuses on only one factor, age. Their products are marketed ground on the age of the person. They have haveed a dependable c adenineaign that focuses on children and their smiles.

Being able to overtake children at an early age will help watch that they go along customers of their products throughout their lives (Bright smiles, 2011). Their psychographic segmentation is based on social track. They market the high flesh, middle class, and lower class ! societies. Doing this helps the company develop the product based on the buying power of the class they are targeting (Mehmood, 2009). The fourth segmentation utilise by Colgate-Palmolive is behavioral. behavioural study considers the approached of the people around oral health. Using this approach, Colgate-Palmolive gains companionship of how people view the importance of oral health (Peters & DeSanto, 2010)....If you want to get a rise essay, order it on our website: OrderCustomPaper.com

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