The Strength Weakness Opportunities And Threats Analysis Information Technology Essay

The Strength Weakness Opportunities And Threats Analysis Information Technology stressSelecting Google as main organization for the Strength, Weakness, Opportunities and Threats Analysis (SWOT) has numerous reasons, which i green goddess non non elaborate fully all of them here callable to slightly limitations, unless no doubt every(prenominal) angiotensin-converting enzymeness knows the advant ripens and reliability of finding and inquisitioning easily anything through with(predicate) with(predicate) Google. In this era of up coming technologies, Google is besides doing inquiry like separate organizations who argon on the job(p) solar day and nights to serve their customers fully and satisfactorily to buffer the customers trust and to accommodate strengthen their market place place strategies. Here is a abruptly over construe of the Google which will give the expatiate specification and a birds eye fascinate of the achievements (Battelle J., 2005).In the li st of global internet related technologies and advertisement organizations, Google holds a prodigious name. It was de familyed by Larry Page and Sergey Brin in 1996 in Stanford, USA., who were genuinely Ph.D. students. Its offer operate relating to gateway search railway locomotives and alike those organizations who are doing advertisements for distinct companies through Google. Googles search engines are responsible for holding a vast pile of wind vane links and early(a)(a) relative on nisus content which anyone sack up find easily there. Googles main in telescoped profile starts from delivering World large-minded wind vane advertisement for various organizations. The organization operates with a extensive workforce of most twenty thousand masses, based in Mountain View in California, USA. During the year of 2009, Google hit the target successfully to a remarkable foresee of twenty terzetto and half thousand million dollars with an increment of octette pct fr om year 2008. The organizations operating(a) profit was almost eight thousands and three hundred millions in year 2009 with an increment of twenty quint per centum from year 2008. In year 2009, accumulative profit for Google was sixty five hundred million dollars with an increment of fifty four percent in year 2008.With above given facts and figures we can understand salutary the current performance of Google organization. Gradually its going up and up every day as compared to its last year performance. Google is not static giving service in search engines and blade content exclusively in addition in holding email accounts, communication softwares, offering intelligence information to the tidy sum and one of the most master(prenominal) feature which is Google maps. With Google maps we can find every obtain mall by just giving the name of the place or the urban center or country name and Google will pinpoint exactly which we theatrical role but it can in addition giv e the names of two or to a greater extent places, like Virginia is a place which is in two or more countries. (http//www.google.com/corporate/milestones.html)StrengthsAn essential toolkit to implement in which way somewhat(prenominal) human cosmoss are finding is commonly hold outal to the former(a) people. By luring and giving puffion to the searching engines and its spot traffic which is a significant ongoing and continuous improvement is expressing business for almost every person in relative field. People crossways the globe call Google search engine to find everything relative to their field of profession. People who proceed to nearly every part of the liveliness, even if they are students or towering stream professional, architecture or scientist, they are using Google search engine to find quick results. Normally people utilisation three browsers which are Firefox and Internet explorer and Mozilla. But most of the people like Google chromium-plate as well becau se it supports many applications which hold unison, movie streaming and operating websites. Now, many browsers do not support roughlywhat features like some practice of medicine or juke boxes but Google chrome nearly supports everything which viewers demand to enjoy and they in any case inform other friends and family as well.No doubt colourful and delicate images perform an important role to realise the customers. When we go to some websites, images and scripts running at the plump for are the only first things which are most attractive and colourful to lure the customers to come back again and again. Even its a selling and bargaining amazon or eBay website like or its pornographic website, people love images and they privation to possess a good experience. So there should be much(prenominal) an internet browser which could support all types of images and to show them in some real colourful life (Elias J. C., 2010). occupation driven by electronic channels or in short term what we call E-Commerce relates to mercantile actions which are buying and selling the products and other monetary or effectual serve with the help of electronic system of ruless in particular Google. Internet and other electronic machines like FAX or communicating devices like network routers jam out the service over computer net kit and boodle. Google relates also to Electronic Commerce whose history goes back to seventies and eighties where initially EDI(Electronic Data Interchange) and monetary fund transfer happened been let outd to the founding. From that time an intensify and fast production system started in electronic physician which elaborated in almost all scenes of the commercial-grade organizations as well. For example Distribution systems management, implementing transactions and electronic market and also stock management.Googles mechanism of business strategies can also be study and structured in many good terms and also brings wipe out turns li ke any other normal commercial institute. We take a birds view of those significant and essential good and bad things of the Google. Among all of these massive and indexy good things of Googles services, is firstly makes able a flock or sole trading business to get to the world market. Hence, it holds the holdments of all the topical anaesthetic and international market volume, even if corpo balancen actions are no more locked by global hurdles. Google is no doubt helping to mini organizations as well which get the availability of the introducing their products and to also bringing others services or products into their country. While implementing corporation activities sometimes huge implications world power come across, where Google fights back to implement commercial transformations almost twenty four hours and on the day offs and on weekends as well. Enhancing business conditions like that definitely mounts the sales figures up which pleases the share holders (Yadhav S. S harma Y., 2010).E-commerce provides the consumers the availability to find for relatively buying those products which are purchasable on cheaper rates. Google is also helping customers by giving an adversely docile approach on millions services and products and even by giving the producers detail to consumers which helps everyone to find the respective product at the cheaper level(www.buzzle.com). There are proven facts and figures that buying electronically is normally more easy and conceivable and its also saves the time of the customers rather than grassroots outdoor shops. Apart of all of these persons might find disparate feedback which are sent by other customers relate to those products which have been bought form the respective website which might hold complain close to the product.Issues related at corporation level, Google draws back and down turn the hail and figures involve in marketing, care of the consumer, storing information and stock holding management. These techniques cut down the time elapsed which have been involved in corporation planning and also in engineering involvement, customized services and products which face the on tap(predicate) demand of the specific consumers, mounting production levels and consumers card holding services. Google decreases the exercising weight of administration to hold corporations and hence increases the figures of the share holders fund availability to farther essential investment. These issues make able respective consumers care help lines.WeaknessesGoogle is fundamentally structurized in so many technology breakthroughs and intellectual peoples recommendations whom have express mail the quantity of the persons utilizing the revolutionized schemas. One of the tallest disadvantage of Google is the world wide-cut web services assuage have not given the benefits in some part of the world, whether its the Zulu tribes in South Africa or its the red Indians living in the caves of the panama, s proc ess mankind has to bring the charming connectivity of the internet to some significant move of the world. Even though a huge amount of the people who do no utilize the benefits of the internet due to some sort of the pecuniary conditions they are til now trying to achieve that. Beside of these issues many people still decline the trustworthy online business communications because they think they cannot see the other business party face to face. Most of the people still require reserved places due to the ask and goals which are exceedingly conceivable among those people who have been trying for a while to achieve those.The radical adjoin factor of Google is that because its not in that suiting conditions to some people who want to buy food related products. There has been a local news that a girl bought some food from an Indian takeaway which has been advertize on the Google. The girl had an allergy consisted to nuts eating allergy but the takeaway management did not mention that food they make might contain allergy so eventually the girl dies on the spot. cool off people relate to be in the shop in some more traditional method to use Google for buying food. So, finally Google is not very good for those business situations. The era in which we deliver these services to the people might require some physical products which might be some radical and essential in some cases. So many telephonic calls and electronic mails need to get assorted by people. Hence, coming back to the products and getting refunded in some more troublesome purlieu is kind of consuming and elapsing.Thus, by analyzing the different advantages and disadvantages, we might assume that the pros and cons of the Google is quite essential to among all the people which are using that service (Bazalgette, P., 2008)OpportunitiesAn enhanced and illustrated technique to find the relative issues which ties up the basic requirement and needs in consumer trust, might indulge the basic infrastru cture and the continuous ever-changing world. Google is basically regarded to some technological related factors because they have some deep down concurrent issues which are considered very much accumulative due to the financial conditions of the company. No doubt Google is the biggest name of the century and it cannot be forgotten till end of the time because it has brought the people together and offered them different services. A massive quantity of human beings still are not in prudish connection with an internet there are some geographical and environmental issues because they cannot buy internet related infrastructure. Recently Google launched their Android software for splendid pocket size electrical devices like mobile phones and games consoles. Sony Erickson and Google are in a juncture business, where Google is designing operating software for the mobile phones of Sony Ericsson. These kinds of joint ventures of different organizations are necessary for long term busin ess deals and projects. after launching their Android based devices people started enjoying their different features and they can also download a huge number of applications from the web.ThreatsNo doubt scientist are working on their ongoing projects. Research work is being handled at regular basis in different institutions around the world specially in USA, Germany and Sweden. Reason of that is these governments are working hard to achieve search related targets and they also encourage people to think differently in scientific fields. Sweden and Germany are offering free education to everyone around the world but in return local universities achieve a well-favored cash from government but in return they get research from different students.In response of the ongoing development and progress in World Wide sack up and electronic commerce, different people are working hard to invent new technological breakthrough. Recently formulation book which was designed by another student has become remarkably very popular among people around the world. So, to overcome financial and marketing related issues, Google must have to perform extra ordinary to accept the market and to keep stay top in the list.The most important and effective implications is the still a huge number of people are not comfortable buying food products through searched Google. Human being still want to buy from shops, like grocer giants TESCO and Sainsbury and Waite Rose and other market malarkying owners are delivering products, and its happened once a customer bought a sheaf of bananas which were brought from South America and they found a lizard hiding inside the pack of yellow bananas, so these kind of issues can come across to the producers and it can cause problems for the main company as well. Beside of buying on the shop, people have an idea to go outside with their friends and family and they enjoy shopping as well.AnalysisEvery organization has some good points to be leaded by other o rganizations and also some draw backs of which other companies keep themselves aware of that. Below is a table of general products consumed by people, which we can explain hereSales Projection(Millions of $US and %)1999200020012002200320041Total world sales $US12,87842,82044,53346,31448,16750,0942Total electronic euphony %4.34.5%4.7%4.9%5.2%5.4%3Total electronic music $US1,7761,9262,0932,2802,4892,7244Estimated total online sales %1.01.9%3.5%6.0%10.5%17.1%5Total online sales $US4028121,5542,8005,0408,5686Total online electronic $US1736731372604667ar.com mkt share of above %0.5%2.0%4.0%6.4%9.0%11.6%8ar.com sales $US0.0870.732.928.8223.3454.26Source http//www.businessplans.org/sound/audio03.htmlWeighted average is defined in the second line which represents the market volume in electronic bought music. Line 5 shows the sales of the music which will overwhelm over the internet, because music is also downloadable, where CDs are delivered to customers, sully many people are still buyi ng music in HMV and TESCO DVDs renting on the spot because they can see which one is available. The main reason is line5 is measured to the Jupiters facts and figures which tell that nearly half online sales happened in United States.It is very essential to remember that electronic equipment is not the basic music quality. Its require to increase its market. The bigger music names and on the web music shop like MP3.com are not in contact to help the market. The consumers view on the web buying is basically has some limitations, only twenty percent of survey shows that people have been buying music from world wide web. We even have combine that this service is basically has some draw back and with less music quantity which might affect the sales and fact and figures of the respective products and services. Infect, due to the concurrent online questionnaire, forty three percent people have wedded(p) to pay for the music available on the web, where nineteen percent showed heavily i nterest and they bought the items on the web.The basic targeting strategy for Google is very uncertain, as it is inclined to those human beings who are tended to listen their favourite music and they want to buy music on the web. Google arranged a facts and figures survey of hundred repliers, among most of them basically in Canada, with nearly ten percent of repliers were from different countries and that facts and figures ratio were obtained from the web. As the people related to the marketing orientation and other factors which are essential for the betterment and easiness for the consumers are bringing reliability to the finis reward of the pioneer higher management of the bigger and higher market leaders, nearly the age of twenty five which is a average age and one to three from university related people are buying the music from the web, besides of these situations the study also revealed that sixty five percent of the consumers were male. another(prenominal) fact revealed tha t eighty one percent people from buyers have computers at home and they have the easiness of internet as well, almost xc seven percent have the broadband facility at homes and they spend most of the time to watch and listen music from the World Wide Web. They do have the bandwidth speed reliability speed which is thirty one percent which is regarded to an average among the other people who do not use computers very often according to some different categories. People also intended to pay for high definition portable computers and TVs which is also available on high price on the market, but people still want to buy because they have easy accessible range to view and find the specifications of the products available in the online market.Almost twelve percent of the electronical music equipment and relative accessories loving people basically customize their products to their own tuneful accessories. This suggests that the rising prices of the high definition products nearly seventy five percent would likely to but by end of this coming year. This is because of the online marketing entreat of the marketing professionals and other people who are offering their services in this field. For example, in Germany and USA and Japan, South Korea, Kuwait, Saudi Arabia, Qatar, Bahrain and Muscat, these countries are considered to maintain themselves with the upcoming technological breakthrough with the time of the environment, the main reason of that is the people in these countries are highly paid an average people income is higher than other developing countries.To authenticate the plan and design of the product features and its life cycle, it is highly determined factors that something is very much important and valuable which is deserved to be declared. Even in some all accessible and private possess computer machines and networks whereas the internet is including as well, to authenticate is basically go through the use of the username and pass rule. By knowing s omeone pass code is highly sensitive issue and these private information should be unplowed safe and never written down on any writing or computer file. Reason of this is because hackers are always in a situation to grab someones ids and pass code to enter into a system where they are not allowed. For example, HSBC bank provides user id and password to their customers and they allow their customers to do online transactions and to do transfer bills as well. But when money involved in any matter it become more skillful so it should be handled very carefully and log out function plays also an important part there when a user finishes his or her online work they should finish their work. In case if they do not sign out or log out they might come across some hacking experience and fraud interventions in some public computers, so this is very sensitive matter.A concurrent World Wide Web related matters where a user name is entered is the basic mainframe of a user entry website. Databa se holding applications are very important web links because they hold all the customer information regarding their liking and disliking. Whenever a customer comes to the website, the customer operates and browse different pages and the websites hold the data he or she provide by user name and password by giving submitting the data, so the database holds the customer basic generic data to keep safe and to also keep their interests in their.Data integrity is also important, though, new flash drives have been designed and these drives are working well but there is still some factors involve that it might wrongfulness and its reliability can come across to some fatal damage. The basic and conventional method to dissolve this issue is called mirroring, by holding the both(prenominal) copies of the data on two different drives to hold the data.Finally, if Google designers are working on different projects then they should make sure that the world wide web link for their new website sho uld be designed which could gently lead the client through the learning and sales process. The text of sales should be designed and planned to the point level of the grammar. Make sure there is well enough amount of text contents on the website to attract the searching engines and to inform respective consumers as well.(Babin, L.A. and Carder, S.T, 1996).ConclusionHence, this discussion seems to be endless and Googles goals and objectives are the most popular world wide web resources for communication equipment and surfing the web, no matter what the people are accelerating the site of the purchasement and buying signals of the consumers, this is very important and significant factor to show that consumers is around to buy something but they dont know what to buy that the reason they choose the search engine.No doubt the IT and world wide web have some aspects on commercial decisions of the organizations. Corporations are taking huge money to electronic commerce applications but a re still facing hard summary and its effects to the modern infrastructure of the organizations. It clearly shows how a model can go ahead to lead to identify and to give properties of electronic commerce and its operations. We have taken a look that how a schema of recommendations works out and how its providing help to improve Google website can mount the sales targets and the organizations revenues.Google maintains the basic marketing strategy which aims to support the affirmative infrastructure and social ties among different sections of the people. Because when a product is launched, different advertising agencies worked on that and they spend utmost energy to introduce that product to the eyes of the consumers because this the basic step which people want to see the first hand product and finalize their purchase. Google close the essential E-commerce strategy which holds the main barriers to the conceivable energy among those people as well who are still neglecting the main s tream professional line of the executives, because they are no doubt working on the best to introduce and bring the most beautiful picture to the horizon and even on the buses as well. Consequently, Google is offering services to almost every corner of the todays life and every individual human being or organization. Besides do the whole global community Google management must have to bring new technologies inside their search engines to keep maintaining the latest requirements from the customer to fork out the market in this tough marketing criteria.